Van kotler Study guides, Class notes & Summaries

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

Including: - week 1 Setting the Scene (articles Wohlwill, Goldberg, Kaplan, Gosling et al., Hardin, Van der Wal et al., Kotler) - week 2 Going Into Town (articles Milgran, Moser et al., Canter et al., Kuo et al., Keizer et al.) - week 3 Taking a Break (articles Lederbogen et al., Ulrich, Collado et al., Guéguen et al., Van der Wal et al.) - week 4 Spatial Planning and Design (articles Kaplan et al., Devlin et al., Evans et al., Gary et al., Staats et al.) - week 5 Acting Green (articles Gr...

Including: - week 1 Setting the Scene (articles Wohlwill, Goldbert, Kaplan, Gosling et al., Hardin, Van der Wal et al., Kotler) - week 2 Going Into Town (articles Milgran, Moser et al., Canter et al., Kuo et al., Keizer et al. AND guest reading Gemeente Leiden) - week 3 Taking a Break (articles Lederbogen et al., Ulrich, Collado et al., Guéguen et al., Van der Wal et al. AND guest reading Apenheul) - week 4 Spatial Planning and Design (articles Kaplan et al., Devlin et al., Evans et al., Ga...

summary marketing strategy chapter 8 tm 18 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition

Summary of the mandatory literature of the course Marketing Management. Gary Armstrong and Philip Kotler — Marketing, An Introduction. Pearson, Global Edition. Fourteenth Edition, 2020.

Summary of 5 chapters of Kotler's well-known book: the principles of marketing.

comprehensive summary of the course marketing management based on the book ISBN: 9781292146508 Title: 'Marketing, An Introduction', Global Edition Author: Armstrong, G and Philip Kotler Publisher: Pearson Harlow, England Edition: 13

Summary of the book “Principles of Marketing”. Author: Phil T. Kotler Philip Kotler. Made in year 1 of the International Hospitality Management program.

Summary of chapter 1 through 7 for Marketing from Philip Kotler's book 'Principles of Marketing'. This includes most of the substance for the midterm.

Clear summary of the book Marketing: An introduction. Created for the course Business Economics year 1 UVt. Can also be used for other courses, but a number of chapters might be missing.